The Sherpa PMC backstory

Sherpa has offered brand and marketing consulting services for years as a parallel service to our creative (stand out) and digital marketing (be found) services.

“Sherpa Consulting supports Sherpa’s promise of stand out and be found through brand and marketing consulting, but we wanted to separate it. Different process, different emphasis, different experience”.

Sherpa Consulting offers brand strategy, marketing strategy and business development structuring.

“People tend to misunderstand business development. The result is Marketing, Sales and Business Development tend to fall over each other, and it can create tensions when they should be working harmoniously together”.

Incubated within Sherpa itself, Sherpa Consulting offers four choices for clients:

• Advisory: Typically for a short period which can be for as little as an hour.
• Consulting: Generally, a predetermined time frame to address specified challenges or opportunities, often both.
• Outsourced: A fractional service where Sherpa takes on the function of the Brand and Marketing Executive, often as non-executive director.
• Partner: The full service, a hybrid of the Consulting and Outsourced models, plus Sherpa’s full agency and marketing services.

“Sherpa’s track record as an agency and my history in brand strategy, marketing strategy, sales management, business development and product development provides our clients with, we believe, a competitive advantage. We can bring quite a lot to the party.”

Gary Hendrickse
CEO Sherpa
gary@sherpa.co.za
https://sherpaconsulting.co.za/